Digital Marketing


HOME CENTER OF EXCELLENCE DIGITAL MARKETING

Concept Note

The objective behind this Centre is to bring allied skills and competencies required to capture the huge opportunities emerging in field of digital marketing. The world is rapidly shifting from analogue to digital and people are consuming digital content on a daily basis. Hence, to believe in achieving the best & aspiring the Next, new advances in technology and mechanisms are what one should aim for.

IMS Noida will provide the following programs under the umbrella of Digital marketing

· SEO (SEARCH ENGINE OPTIMIZATION)
· SEM (SEARCH ENGINE MARKETING)
· SOCIAL MEDIA MARKETING- FACEBOOK, G+, LINKEDIN, TWITTER
· EMAIL MARKETING
· MOBILE MARKETING
· BUDGETING AND IMPACT ANALYSIS

Message From Center Head

The aim is to empowering digital marketing solutions through latest upcoming digital technologies and recognizing as the most innovative, dedicated, and productive Lab to make the marketing more effective and organized to consistently delivering the right combination of innovation, design and value.
IMS Digital Marketing Center will bring together a wide spectrum of digital marketing channels and data in one platform. The Digital Marketing Center will educate the marketers the agility to reach individuals across paid, earned and owned channels, and to continuously maintain and deliver an integrated brand experience through those channels.

Dr. Manju Gupta
Centre Chair - Centre for Digital Marketing.